It can be. But very often it’s not. Take the Olympics. Had the bands in question been asked to star in the opening or closing ceremonies, then the exposure would have been good. But most of the ‘free work’ was taking place in the Olympics Village or at gigs to celebrate the Olympics. Managers and record companies weren’t going to be walking by and signing people on the spot. It was just a way of getting free labour. By that rationale, shouldn’t the police also have been working for free, for good exposure?
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